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Gucci Beauty 在城中人流集中区ION Orchard地下二楼开设本地首家美容旗舰店，开幕当天邀来本地红星以及时尚红人出席开幕盛会； 出席的嘉宾们均以Gucci Beauty 精致妆容出席。
Gucci Beauty 自2018年成立之初就旨在打破大众对美的观法，鼓励大家Be Bold、Be Bright、Be Beautiful，正视不同的美。为了宣扬这项宣言，品牌的唇膏大片舍弃美丽的模特儿，邀请牙口不齐的素人拍摄，特立独行的宣传方式让大家留下深刻印象。
全新旗舰店内也摆放了这些海报，大力展示品牌宣扬独特美的宗旨。店内装潢也延续了Gucci Beauty 的复古包装，以独特的碎花图腾复古椅招待客人。这里也设有亚洲第一个炼金术师的花园(The Alchemist Garden) 香氛吧，展示系列所有香水、香氛精油以及芳香水，让客人可以随意试香，透过叠搽找到属于自己的独特香味。
Gucci Beauty 高级香水系列炼金术师的花园(The Alchemist Garden) 包括香水、香氛精油以及芳香水，鼓励大家实验叠搽，打造自我风格。