1. To qualify for the contest, participants need to upload an image of themselves in their outfit of the day (OOTD), which represents sophistication and elegance, on Instagram, with the hashtag #ICONSingapore10.

  1. 2. Participants who take part in the contest have to be based in Singapore, to qualify to be selected as a prize-winner.
  2. 3. ICON will select the best post each week to be posted on www.instagram.com/iconsingapore. ICON’s editorial team has the full discretion to disqualify any entry that is deemed unclear or inappropriate for the contest.
  3. 4. Participants may submit multiple entries, however there is only one winner each week selected by ICON’s editorial team. Each week, there will be a different winner, which will be announced every Monday, and will be broadcast on our website, Facebook and Instagram. Participants who have won in earlier weeks will not be selected again for subsequent weeks.
  4. 5. Ultimate winner wins a pair of Milan Fashion Week Indulgence Experience, and will be selected from amongst the 4 weekly winners who has the most number of likes on their winning photos (Repost by ICON) on ICON Instagram by 16 August 2015 (12 noon). This prize is strictly not transferable or exchangeable for cash. Should said winner not be able to travel during (estimated to be 23 September ’15 to 29 September ’15), the prize will be forfeited. The Milan Fashion Week Indulgence Experience includes:
  • – 2 nights at 5* Hotel in double occupancy standard room
  • – 1 dinner at Milan’s finest restaurant
  • – 2 Top tier Brand Fashion Experiences
  • – Personalised Shopping Sessions at selected luxury top 
  • – On site private photographer
  • – 1 Welcome Goodie bag
  • – Private Jewellery Experience at Bulgari Boutique
  • – 1 Spa Session (1 hour massage)
  • – VIP access to 1 fashion week party
  • – Luxury Airport Transfer and Luxury Transport during the activities
  • – Local Host full time (English/Italian)

*Return air-tickets from Singapore to Milan are not included in the prize.

  1. 6. Winners of the weekly prizes will receive a private post on instagram on how to contact us. ICON will then inform winner on how to receive their prizes. The prizes are strictly not transferable or exchangeable for cash.