4月18日，在2017年北京国际电影节期间， IWC万国表为支持新生代电影人，在太庙举办了名为“For the Love of Cinema”（ 时光传承· 执爱电影）的电影人之夜晚宴，众多明星出席。品牌大使周迅、新锐导演曾国祥和奥斯卡提名Dev Patel一起热议电影的发展，当晚的晚宴还有Jean Reno、陈建斌、蒋勤勤、陈柏霖、张若昀、张梓琳、张钧甯、俞灏明，还有香港游泳新星欧铠淳等。以《七月与安生》获得广泛赞誉的新晋导演曾国祥在当晚荣获“ IWC年度杰出青年电影人大奖”。歌手张靓颖也在当晚呈现了精彩的表演。
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